Starting the Design
Once the operator is onboard and the Hotel Management Agreement (HMA) is executed, the project finally reaches the stage where design can formally begin. Until now, the development has largely existed in spreadsheets, feasibility studies, operator negotiations, and financial models. This is the point where ideas begin their transition into physical space. But contrary to popular perception, hotel design does not begin with an architect sketching a dramatic lobby on tracing paper. Before the first concept is developed, the developer must assemble the right technical team, define the reporting structure, establish the design responsibilities, and prepare the framework within which the consultants will operate. In hospitality projects, design is never the work of a single individual. It is collaborative authorship involving architects, engineers, operators, cost consultants, interior designers, specialist consultants, and project managers—all moving toward the same outcome from very diffe...