A Chapter on Early Studies
Since I am writing this book for everyone interested in understanding how a hotel is developed, it is important to begin with a simple clarification: a significant amount of work is completed before an architect sketches the first line on paper. It is a common misconception that a project begins with the commissioning of a designer. In reality, by the time a consultant sits down to draft the first block plan or calculate a structural grid, the project has already lived an entire life in the boardroom. It has been tested, challenged, and refined through business planning and a relentless evaluation of numbers. You may have spent years mastering design or engineering, understanding every detail of a building’s physical form. Yet it is worth recognising that the project had a life before it reached you, and it will continue to evolve after your role is complete. Before any physical design begins, these early studies determine whether the project has a reason to exist at all. A hotel...